Euro Music Talk

I have sworn off MTV a long time ago. I don’t watch it now for the sake of watching it. It started as a harbinger that mutated itself into one of the reasons you’ve hated television.

Unlike when I was 12 where my day wasn’t complete without having to tune it to MTV. Well, it has proved to be a wise decision.

After its successful reception from the Europeans it launched in 1994 an award show that should be relegated to Europeans. Well, judging by the sound of it. Instead what happened is just another award-giving body to promote American mainstream music. The regional categories wherein several European musicians are nominated seemed to be an afterthought.

Surprisingly I am not the only one who has this opinion.

This year’s Europe Music Awards, which will happen on November 1 at the Olympiahalle in Munich, Germany, is another dismal offering of the video channel not to showcase or celebrate what is truly happening in the European music scene.

Not because the emcee is an American. But the only Central European acts that have managed to be admitted to major categories are the German teenager boys from Tokio Hotel for Best Inter Act and the French electronic duo Justice while the rest are Americans and a few UK acts.

Justice is well-known for its reworking of Simian’s “Never Be Alone.”

Maybe, it is wrong to ask MTV for more substance. In the first place, they’ve been known not to supply the audience with an alternative.

For the complete list, check out Wikipedia.

MTV Europe Music Awards 2007, Tokio Hotel, Justice, Simian