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Europeans for MTV Europe Music Awards?

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French electro deejays JusticeI have sworn off MTV a long time ago. I don’t watch it now for the sake of watching it. It started as a harbinger that mutated itself into one of the reasons you’ve hated television.

Unlike when I was 12 where my day wasn’t complete without having to tune it to MTV. Well, it has proved to be a wise decision.

After its successful reception from the Europeans it launched in 1994 an award show that should be relegated to Europeans. Well, judging by the sound of it. Instead what happened is just another award-giving body to promote American mainstream music. The regional categories wherein several European musicians are nominated seemed to be an afterthought.

Surprisingly I am not the only one who has this opinion.

This year’s Europe Music Awards, which will happen on November 1 at the Olympiahalle in Munich, Germany, is another dismal offering of the video channel not to showcase or celebrate what is truly happening in the European music scene.

Not because the emcee is an American. But the only Central European acts that have managed to be admitted to major categories are the German teenager boys from Tokio Hotel for Best Inter Act and the French electronic duo Justice while the rest are Americans and a few UK acts.

Justice is well-known for its reworking of Simian’s “Never Be Alone.”

Maybe, it is wrong to ask MTV for more substance. In the first place, they’ve been known not to supply the audience with an alternative.

For the complete list, check out Wikipedia.

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2 Responses to “Europeans for MTV Europe Music Awards?”

  1. Euro Music Talk » Blog Archive » A middle finger to MTV? Says:

    [...] European acts like him aren’t the No. 1 priority for tomorrow’s party in Munich. [...]

  2. Euro Music Talk » Blog Archive » MTV European Music Awards 2007, a wrap-up Says:

    [...] Hopefully this time, more European musicians will dominate the awards. [...]

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This site boasts the goodness of the "happening" music scene in Europe: exotic, experimental, engaging. Whether it is pop, rock or indie. It also covers the European musicians that should be taken seriously by the rest of the world. Often these artists are snubbed due to their foreign lyrics (language barrier?) and musical cheesiness (do all of them yodel or sing chansons?). Most, of all it is everything in between, too. Get ready for the ride!

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